Quote:
Originally Posted by deanp
Going for constructive criticism here...
It feels like two 1/2 page ads. The top has a great photo, company name and contact info. Add a line for services rendered and it’s done.
The bottom feels disorganized - too much text, nothing that calls out exactly what you do: cadmium. chrome, suspension, grills, calipers, engine detail... are you selling parts, coatings, rebuilding services? Be specific.
It also feels difficult to find out how to contact you, reader’s eyes are not going to stop in the middle of the right edge of the page. Be conscious of where you put the website and phone number, don’t make your customer look for it.
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Thanks Dean you have captured my intent. The top of the page is an Infiniti ad. The bottom is a Lexus ad. The question becomes how will it be seen in the context of paging through a magazine vs on a thread about the ad. Will the duality be apparent or off-putting?
I completely agree on it's difficult to find how to contact me and I will work on that. Might add another line of contact text along the bottom. And maybe bump up the logo box in the image.
This ad is only for Esses for which I doubt more than 1 or 2 readers will scan a QR code and go to the web site. When we run in Panorama and Excellence, and Forza, I will have our web designer create a custom landing page welcoming the reader with a quick topline list of things we do. Great for both tracking and measuring response, i.e., how many QR'd and then left the site vs. clicking and then what did they click on, chrome vs. anodizing, etc.
For "what we do" I can stress parts restoration in the text. Have had a few customers who saw the ad on FB text me on what they think the text should say. That said, Parts and Services is sort of a win win. Everyone needs both so the perceived dual messaging may be helpful.
Very good thoughts, thank you!