Quote:
Originally Posted by Ziggythecat
In my experience, true hobbyists subscribing to hobbyist magazines are there as much for the ads as they are for the articles.
That new full page ad will get the attention of the guys that are your target market ( the restoration hobbyist or restoration shop ) and the Panamera and new car guys will keep on flipping, which they should.
I would have your graphic guy create several versions of the same format ad, and change it each issue, by using a different part as your show piece.
Each issue would have your ad, with a different eye catcher., and your target market will notice.
It won’t cost you any more to Wow them with something new each issue.
Your goals are to catch their attention (mission accomplished) , and drive them to your web site to seal the deal.
They will have to search the ad, a bit, to find your web....that is good, it creates more interest, more involvement, makes them dig a little, and they will find it.
Your work speaks for itself, and the ad will bring results.
Be careful what you wish for, you might be working harder than ever...
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Thank you and good thoughts and exactly what I plan to do though my graphic guy is ME, I've got about 20 hours into this ad now. Creating ads is hard work, I'll say that. On running different pics, absolutely. Notice that the fan and housing pic is etched (an Early S reader will know it is) but when I advertise in Pano, it will be a Cerakoted fan and housing. Same with Engine Detail, that's a 73 RS motor, I'll use a 3.2 or 993 motor I've done. Dong a lot of custom work for a 3.2 now actually. Things like that.