Quote:
Originally Posted by gchappel
This ad looks like every other ad in every other car mag. Nothing wrong with that. If I was a reader that had never heard of your services, I would not even stop flipping through the pages to read it. Flip, flip, flip.
I personally really liked the line, no one cares more about your car than we do.
Use a picture like a guy staring lovingly at his brake caliper or whatever. Or a shot at night in your shop with one artist working late doing a final polish on your part. The whole shop is dark except for one workbench in the back.
You need a picture that will slow down my flip, flip, flip through the magazine. Something like one of the above at least surprises me and makes me think- what the heck. Then I will read a couple of lines of text. You have to grab me in the first 20 words. All you are trying to do here is get me interested. After that, I can figure out what you do.
Gary
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Thanks Gary, you know I agree somewhat. The good news is this is only going in Esses which is very small and the ad should stand out. The same ad in Pano could be turned past easily but certainly worth testing with a QR code and maybe a custom URL. It might be worthwhile to offer a free t-shirt in a custom URL in print ads.
I like that line too and may try to work it back into the text.