Quote:
Originally Posted by Scott Douglas
I would have thought you would show what you started with on at least some of those parts.
That, to me, is what you're all about. Taking below standard parts and making them better than new.
There are a lot of pictures of nice shiny parts. Very few say 'Here is what you send us, this is what we send back to you.'
|
The ad has been WeTransferred so I can finally relax a little. Final is same as last above but a minor word change on the web site call to action line.
Scott, that was one of my original plans but dropped it for a couple of reasons. First, after doing a little mocking up, you really need big pics for most of the processes/transformations. And with medium sized pics, you can show only 2 or 3 processes in a full page ad. I would need three pages to fully illustrate before and after. With one it looked like a jumble with no clear direction. So that motif is very limiting.
The deadline was today so I had limited time. It's going into the Early S Registry magazine which is the most targeted audience possible. It a very small (#of pages) magazine and will be easy to measure response based on phone calls, email and an increase in home page hits.
Anyway, I am planning on going into Panorama and Excellence as well and may do a completely new ad and take time to create something better. I will have to give some thought on how to effectively illustrate all that we do in a half and full page.
Thank you to everyone who offered helpful advice and suggestions. If it seemed like I didn't take your advice or appreciate it, first, I do appreciate it, but also know that I was getting feedback from posting on FB and email to friends and some customers. Customers were very helpful. They told me what they think about when they think Tru6. That's why the ad copy changed. Having customers tell you what to say in an ad has to mean something. And they are even happy customers, so there's that.
Anyway, there was a lot of competing opinions but I appreciate them all, thank you for taking the time to share yours.
For better or worse, can't wait to see it in print.
I will send it to Pano and Excellence Sales guys and see what they think too. That might be interesting.