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Cars are utility (with all the visceral excitement that analog experience brings), art/design or investment. At various times, they can be all three. There is no question that in most of our lifetimes, that calculus will change. Most will diminish in utility. Can’t daily them and fewer will have the means to weekend them (the bucolic life with hints of gasoline). Outside of the marquees, will the next generations own them for art or investment? Big if ... don’t have kids yet but the nieces and nephews aren’t counting tailpipes and falling over themselves when they count a four popper!
Porsche may be a little different to some of the examples offered above. I expect it will fare far better. It is a masterclass in evergreening brand equity. Helps to have a very clear design language and pedigree that speaks to a global marketplace. The present is nourished by the nostalgia of the past and vice-versa.
All that said, I now question the sense in keeping my car stock. I may bet on utility since I know it won’t be valuable as art or investment. That’s perfectly fine by me. It’s going to be the perfect antidote to an increasingly automated/disconnected future.
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