[matthewb0051]

I was reading some social media today and found this gem. Lewis Hamilton for the last 3 years has been suing Hamilton Watch Co. Thought I'd share in case others have not seen this.

Lewis Hamilton the driver sued Hamilton the watchmaker to stop Hamilton the watchmaker from trademarking the name “Hamilton” in Europe.

Given that Hamilton has been selling Hamilton watches since 1892 (albeit switching to Swiss ownership in 1972), the fact that the F1 stud’s application to the EU Court managed to survive this long is beyond imagination. But not beyond money, obviously.

Lewis Hamilton is worth some $285m. But not forever, if his handlers enable this is the kind of legal and financial stupidity. From a PR point-of-view, you’d think that his official watch sponsor, IWC, would have moved metaphorical mountains to strangle their “ambassador’s” legal action in its crib. Which they probably did. To no avail.



I've seen some stupid $hite in court but this may take the cake.


https://thetruthaboutwatches.com/2020/11/louis-hamilton-vs-hamilton-watch-company/