It looks to be a series of quotes he collected from prospective students. Was it part of a longer report? I would guess that recruitment was part of his job.
For extra added bonus points, San Marcos was where Lyndon Johnson went to college.
https://en.m.wikipedia.org/wiki/Texas_State_University Next to Harry Truman who withdrew without a degree from something called Spaulding’s Commercial College and Reagan going to Dixon College, it’s one of the few examples of a president graduating from a college that was not a first tier school (at the time, San Marcos is first tier since at least the 60s) let alone an Ivy.