Fantastic thread. Here's a question to add to this:
On each of the 3 photos:
Is the correct orientation with the unused terminal pointing up for all 3 switches?
Meaning, rather than rotating the switch body 180 degrees and shoving it back in the door card, if the window is going the wrong way, its time to take a closer look at the switches themselves or the way they are wired?
Edit: Nevermind, per the diagram already provided below, the orientation of the unused terminal is UP.
