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"The release called the change a “public declaration of the company’s future-forward investment in e-mobility.” It said Voltswagen will be placed as an exterior badge on all EV models with gas vehicles having the company’s well-known “VW” emblem only.
To “preserve elements of Volkswagen’s heritage,” the release said the company planned to retain the dark blue color of the VW logo for gas-powered vehicles, while using a light blue to differentiate “the new, EV-centric branding.”
Sounds like VW is planning to offer consumers a choice. What the hell kind of marketing strategy is that?
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