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A friends son was in a similar situation. He started out of college as an artist for a fairly large ad agency. It was brutal for 3 or 4 years - they treat their people like a commodity, which they can get away with because so many people want into the commercial art and video industry - but he earned his chops and his next job was an artist for Target stores. By the time he was 30 he was the head designer for Target’s in-store graphics.
Bottom line is she needs to start at the bottom, working for an agency.
BTW this guy is exceptionally perceptive. 10 or 12 years ago he told me he was getting into smartphone app development. Said it was the next big thing. I said, “What’s a smartphone?”
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