Quote:
Originally Posted by hbueno
4 times less means divide by 4 or multiply by 1/4.
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I think hbueno is correct.
OP, thanks for bringing this up. Its bothered me forever. "Ten times Less", "50% fewer cavities", etc, are all BS claims ad makers come up with so all the cave man brains just shake their head in agreement because they dont know what it means, but it must be good.