I've finally had enough.
Typically, I end up with only 50% by volume (on a good day!) chips that are large enough to use in the conventional sense.
The rest are these itty bitty things that resemble corn flakes more than the photo on the cover of the bag.
False advertising!
Quite a few years ago I called up the potato chip company and (politely) voiced my displeasure about this very topic, and they sent me a bunch of discount coupons.
Fast forward to tonight. I have some dip I wanted to consume and as usual - with this last half bag of Ruffles these chips are just way too small, so I am going to call Frito Lay tomorrow and try to get some info.
Starting off with......when your bag of chips comes out of the factory before any handling....do all the chips look like the ones on the bag cover photo?
At some point I also plan to buy a few more bags....pour each one out onto a large tray....and document by photo what the consumer is actually getting.
I was told once by a chip rep who was stocking his product at a store that all this breakage is due to the handling.
Well...if that's true it seems like they need to work out a better system of getting chips to the consumer.
Sorry for the long rant but stay tuned - I will update the thread!