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Actually, the qualifying on Friday and the sprint race on Saturday are marketing. If you were trying to sell advertising, weekend passes and subscriptions to F1 TV, you now have a far more attractive product than "Practice 1, Practice 2, Practice 3 and Qualifying.
The cars are not on the track any more time, but a race is more exciting than a third practice and you have spread the high value product over an extra day.
Best
Les
__________________
Best
Les
My train of thought has been replaced by a bumper car.
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