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Otter74 Otter74 is online now
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Join Date: Jun 2015
Location: Chicago, IL
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Quote:
Originally Posted by lindbhr View Post
I read that Ford is changing their business model to sell direct to consumers. The logic is that as long as customers are willing to wait, they get exactly what they want and the dealers don't carry inventory. They still pick up their car at a designated dealer. A throw back to the 1960 and '70s I'm told. Dealers are a little nervous because unless other manufactures follow, they may lose sales to other brands with inventory on the lot. IIRC, Ford wanted 35-40% of their future sales under this model.
No, they're not going to sell direct to consumers - as mentioned, this is against the law in most states. What they are going to do is move to much more of a build-to-order model rather than having dealers floorplan hundreds of cars. Europe (for one) has always been much more of a build-to-order new-car-buying culture than the US.
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Old 09-01-2021, 08:45 AM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #40 (permalink)