[Noah930]

I've been wondering if this was going to happen. I didn't order one, but I'm in love with the new Bronco, like about 30 million other people. And I wondered how dealers would price such an eagerly anticipated vehicle. Would they follow Ford's MSRP pricing? Or would individual dealers do their traditional "market adjustment" pricing for hot new things? No where did Ford mention anything about that on their website--just the $100 deposit. With that $100 deposit, you had to name the dealership from which you wanted to order/buy your Bronco. So the dealer knows you're a captive customer, right? With no competition, what would stop the dealer from adding any additional pricing onto your truck?