[Rick Lee]

I have a FB friend, a once local, casual acquaintance, who's a very average guitar player at best. I think he has money to burn. He moved to Nashville and hires the best backup band and producer to make an album and videos. Again, he's at best an average player. His songs are horrible, production is poor, writing is dreadful, but, hey, he writes the checks. He posts on FB all the time about this stuff and all his friends back in Phoenix like it and wish him luck. He sells merch and offers free guitar lessons to people who post selfies wearing his merch. Hell, he needs to be taking lessons, not giving them. He sucks. But FB allows him to think he's killing it. He doesn't make a dime on any of this, has no album sales, loses money on merch sales, pays everyone to do everything. But his online presence makes him look like a rock star. FB makes all this possible.