Honda is a very cool company, have enjoyed many happy years working for them
This is one of my all time favourite ads
https://www.youtube.com/watch?v=NrQoof1F2cQ
The aspect of their business I admire the most is Honda has more racing genes in their DNA than probably any other company on the planet
They go racing because it's difficult, they use racing as a fast track learning experience for their engineers, this knowledge is then fed back into improving their consumer products, any marketing value is a secondary benefit