With a Small Car,
India Takes Big Step
On to Global Stage
Venerable Tata Conglomerate Creates
A New Rover From the Ground Up
By JOANNA SLATER and JAY SOLOMON
Staff Reporters of THE WALL STREET JOURNAL
BOMBAY -- A row of shiny compact cars in cherry red and pale gray recently rolled off an assembly line near Bombay. Made from scratch in India, the cars were bound for Britain, where they would be sold under the Rover brand name.
Ten years ago, nobody would have believed this was possible. Indian cars, like many other Indian manufactured products, were so low quality that they could barely satisfy local consumers, let alone buyers abroad.
http://online.wsj.com/article/0,,SB107593199103320866,00.html?mod=home%5Fpage%5F one%5Fus
Anyone remember the Yugo? Remember the first Daewoos in the US in the mid-1980s?