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BMW's management board does not want to admit that it made a ghastly mistake.
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This will sound harsh but that's the typical German automotive mindset. Porsche, VW, Audi, MB, BMW....they're all guilty of this. However, since they're German, they're right and everyone else is wrong.
PS $50K!!!!!???? Tell her she needs to study where the money is:
http://money.cnn.com/2004/02/05/pf/college/lucrative_degrees/index.htm?cnn=yes