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I have a YETI mug that I bought at Savers for $4.00

All I care about is if it will keep my Chard chilled...

How often do u use it? How rugged does it need to be.

All it seems are gona give about the same amount of chill for about the same length of time..The competitors are getting better. they had to.

The branding implys...If is says YETI it is the best..no need to look further

Question do you need to have the Logo that implys it is the best? And do you need the best brand for the circumstances that you are going to use it for?

Me thinks that the YETI is gona sit on the shelf in the GHAYrage more than it is going to be used..so every time you walk past it, you can smile and say I gots the best money can buy.

Mt thinking is that, buy the cheaper one because of the amount of use it is going to get....AND deploy the saved money on a higher end brand of something you are going to use everyday. For instance for me it would be an Espresso maker which I use each and evey day. There it ,makes a material diff.