[unclebilly]

Ok - seriously, I want to help with this because I really like what you have come up with and I know I came across harsh.

I sent this thread to a friend of mine, also an engineer and a photographer thinking this might be of interest to him.

He sent me the link to the Chamonix having just ordered one.

The Chamonix is sold out. It looks like this is the 2nd or 3rd run to sell out so this tells me a couple things.

1. There is a strong market at $1310.
2. They are not making enough in their production runs.
3. They are not charging enough.

Where do you think the market is on these? There is an high point on the price / demand curve and this is where you want to be. You need to build a product that fits that sweet spot and has enough margin to make a few bucks.

I think you have something here. I don’t know that you can sell enough at $15k each but given that your camera is a premium over the Chamonix, maybe $5k is realistic.

I think you can build these for $1000 each with labour.

Camera store markup on something like this is likely 30% or more. I think this is where direct sales becomes important to keep as much margin in your jeans as possible.

Have you thought about parts and service and what that model looks like?