[Zeke]

I'm not an engineer, am a fairly poor photographer, but I know little about marketing. Unclebilly has some strong points. I looked at the number of off-the-shelf pieces vs. proprietary ones and with some refinements aimed at simplifying, the camera looks doable to me.

With billy's estimate of 1K each to manufacture say 100, $15,000 retail seems out of whack.

Brand? Well, that can be as simple as a publicity stunt. One has to be really dedicated and sure to bring a product to market.

The best of all strategies is to expand the awareness of the product (through trade shows and exhibitions such as the field work shown above) to create a market. Then sell the rights to a manufacturer with established sales channels for a healthy advance on royalties and sit back and watch.

Let them brand it.

BTW, the wood prototype is a work of art. I'd certainly capitalize on that.