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My aunt (trained lawyer, worked as kindergarten teacher) published a kids version of the Passover Hagadah 25+ years ago.
She supplied text, etc. Whole family modeled for pictures (taken by a outside studio). She then supplied everything to publisher and they did layout, etc. and initial print run. After initial sales (first 3 years or so, taken care of by mailing lists to various synagogues around the country) she ended up having to warehouse thousands of copies at her publisher. When they burnt in a warehouse fire in 2010 she was worried about doing reprints etc. I told her to use her legal training and look up the Creative Commons licenses since she owned all the IP involved, and I think she got her publisher to provide PDF files and then she simply put them online.
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