I was surprised at the COTA race last year how many people I talked to who were new fans from Drive to Survive. I was equally surprised at the first COTA race how many hardcore F1 fans there are in the US so I think we’re safe.
As far as ESPN coverage goes, I’m ecstatic that we get a commercial free race and the pre-race coverage isn’t bad either. It’s a win for me and I buy Mother’s products because of it.