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Yesterday I had a meeting with Pure Storage. They sell enterprise computer storage, and a subscription model that they call "Evergreen Storage" I asked the sales guy if the company had any regrets picking that name. He replied "no, where are you going with this?" I asked him if he had heard of the cargo ship stuck in the Suez Canal, or the one currently stuck in Chesapeake Bay, or if he had seen any of the photos of Evergreen trucks stuck in traffic. Nothing. He had no idea what I was talking about. Does he live in a hole in the ground?
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