If you're in southern CA, there's a brand new guitar store called Organic Sounds Select Guitars in Santa Ana. I wish it was closer to where I live.
https://organicsoundsguitars.com/
The owner, Larry Sogolow, is a guitar lover who changed careers to open up a top-notch guitar store. I saw a thread about it on Acoustic Guitar Forum that referenced this interview on the Santa Cruz Coffee Break videos.
I emailed Larry a congrats on his beautiful new store and we've talked a few times. There couldn't be a more gracious guy to chat with! He carries brands that he feels best represent different price ranges- including Santa Cruz, Huss and Dalton, Larrivée, National Reso-Phonic, and Alvarez. His videos playing the guitars are excellent quality- most of the compositions are his own. All his videos are here. Check out the "Huss and Dalton TOM-M - Italian Spruce/Sinker Mahogany"- he does an excellent cover of Neil Young's "After the Gold Rush." The "National ResoPhonic Guitars: M1 Tricone Deep Body with Figured Maple and M14 Thunderbox" video will make you want a resonator...
https://www.youtube.com/results?search_query=organic+sounds+guitars