[unclebilly]

It is… what it is.

People identify with brands. Let’s face it, the corvette has been hands down the best bang for your buck in a new track car for several years. You get a lot of car for the money. The rest of the GM lineup is ‘meh’ except for maybe the Camaro, and the Hummer EV.

I bet that the Corvette brand will be more appealing to those looking for an electric SUV than say Buick, Chevy, Cadillac, or GMC.

We rented a Buick SUV made in China a couple months back and it was not at all what I imagine when I think of the name ‘Buick’…

I bet that in a market study of those interested in higher end electric vehicles, those of the study group associated the corvette name with this market segment than GM’s other marques.