[jyl]

Here’s a “small” effect - I think more people will go to Youtube to learn how to do things or figure out what to buy.

A Google search for, say, what ski goggle to buy is rapidly becoming useless, there are dozens if not hundreds of articles and reviews and buying guides on the web that have pretty clearly been cranked out by an AI or with assistance from one. There aren’t AI Youtubers, for the most part, yet. You can look for sources that you recognize as actual experts, but with the death of magazines, most of those expert sources are going to be on Youtube. In this sense, I think it’ll be good for Google (owns Youtube).