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I worked for J.D. Power and Associates for over a decade. Dave Power would tell us about how he started in the late 60s, he and his wife Julie would glue nickels (remember Mucilage?) to paper surveys before sending them out to people who recently bought a new car.
When I left in 2013 we had a mailing unit that regularly ran through several million dollars of singles a year ($5 apiece for some of the new car purchase studies).
Fun times.
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Dale
1985 Carrera 3.2 -- SOLD
2026 Jaguar F-Pace / 2025 Ford Bronco Sport
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