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Information Junky
Join Date: Mar 2001
Location: an island, upper left coast, USA
Posts: 73,167
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dark roasting of coffee does not make the coffee richer. It simply destroys the bean.
Sure, darker... oils get pushed to the surface... but to what end? (other than consumer perception that dark and oily must be richer) All of that goodness staying stable in the bean, and then to cup, is my snobbish goal.
I may be weird that I don't like burnt toast either.
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Everyone you meet knows something you don't. - - - and a whole bunch of crap that is wrong.
Disclaimer: the above was 2¢ worth.
More information is available as my professional opinion, which is provided for an exorbitant fee. 
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