[dd74]

I worked as a QA technician/test writer for one the most infamous dot.com scandals of its time: Den.com, which was to provide online entertainment/programming. It was started by a bunch of H'wood execs, who had no concept of entertainment nor managing a business. The shows sucked and money leaked out of the place faster than a misaligned 2.7.

As things went on, the place was sighted for money laundering and this and that sex scandal.

The whole thing fell apart in less than a year.

What was fun was Pepsi, Pennzoil and a whole bunch of other sponsors buying into what obviously was a company whose technology and so-called programming ability never paralleled what a multi-national sponsors want their names attached to.

Pepsi, et al bought into a plan that had no content - which was commonplace with many of the dot.com ventures. Or, at least in this case, if there was content, it was lousy content.