[asphaltgambler]

Like a good painter and paint, lot of room between 'cheap' and high-end. If you're doing an older vehicle, there's almost the same level of prep to the surface as you would prior to painting. Specifically minor dings, scratches and divots down to the primer need addressed. Just like painting over those, it looks more pronounced with the next layer. Also, the more curvy the vehicle is like a vintage Corvette or 911 adds time (labor) to lay it down right which increases total cost.

There have been huge strides recently in materials, colors, longevity and application. I saw where there is a "paint' that is the liquid equivalent of the wrap film. Same process as you would prep to wrap, but you spray it on. Looks the same, performs the same, and can be peeled off later with no damage to the original surface