Quote:
Originally Posted by David Inc.
I don't buy it--Tesla will never be luxury. They're only luxury to non-car-enthusiast tech folks that are making the jump from fifteen year old Corollas.
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It's been decades since car enthusiasts gave a rat's patoot about Cadillac, and car enthusiasts are a dying breed anyway. Cadillac marketers don't care about car enthusiasts, they care about old people who enjoy an outdated concept of luxury. I'm 73 and I think Cadillacs are a joke, and I'm not alone. Today a Cadillac is just a Chevy with more padding and more bells and whistles. Maybe Tesla can make Cadillac interesting and inject some semblance of additional intrinsic value into the brand.