Quote:
Originally Posted by wdfifteen
It's been decades since car enthusiasts gave a rat's patoot about Cadillac, and car enthusiasts are a dying breed anyway. Cadillac marketers don't care about car enthusiasts, they care about old people who enjoy an outdated concept of luxury. I'm 73 and I think Cadillacs are a joke, and I'm not alone. Today a Cadillac is just a Chevy with more padding and more bells and whistles. Maybe Tesla can make Cadillac interesting and inject some semblance of additional intrinsic value into the brand.
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Cadillac makes by far the most enthusiast oriented sports sedans on the market, ct4 and ct5 blackwing. Huge power, RWD, manual transmission, Recaro seats.
Take one over a panamera or m3-M5 anyday.
Cadillac's problem is brand identity imho, sell fire breathing manual sports sedans next to badge engineered CUVs as you say
