Quote:
Originally Posted by aschen
Cadillac's problem is brand identity imho,
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I absolutely agree. Cadillac doesn't seem to know what it wants to be. Trying to sell an electric blue performance car to Cadillac's market is ridiculous. They seem to want to destroy a 100 year old image. The Cadillac brand needs a complete reset, and a quiet, comfortable, luxurious electric car for the well heeled would be a good niche.