[masraum]

Originally Posted by wdfifteen

It's been decades since car enthusiasts gave a rat's patoot about Cadillac, and car enthusiasts are a dying breed anyway. Cadillac marketers don't care about car enthusiasts, they care about old people who enjoy an outdated concept of luxury. I'm 73 and I think Cadillacs are a joke, and I'm not alone.

It seem to me that Caddy has had a bit of a resurgence with the _TS-V stuff, and the angular lines. I see a lot of caddies, cars and SUVs on the roads. I don't think I'd ever own one, but even the angular lines grew on me (in some cases). I feel like they are no longer the "old white guy luxury car" but are now the "American Merc/Bimmer option". But then I'm not their target, so maybe I'm wrong

Today a Cadillac is just a Chevy with more padding and more bells and whistles. Maybe Tesla can make Cadillac interesting and inject some semblance of additional intrinsic value into the brand.

Isn't that what just about everything is today short of Bently, Rolls, and the like?

Lexus = cushy Toyota with better finishing. BMW and Merc both make plenty of cheap, entry level cars, so I'm not sure that their high end cars are anything but the low end cars + some luxury.

It seem to me that to get true luxury these days, you've got to go to one of the boutique luxury car manufacturers.

But then I haven't driven, ridden in, or shopped that many cars, so my ideas may be WAY off base.