Quote:
Originally Posted by sugarwood
https://www.wsj.com/lifestyle/cleaning-hacks-tips-for-home-tiktok-influencers-3c689dd
consumer-goods giant Unilever in June said it would pay more than 100 content creators (also known as “cleanfluencers”) to get more of its products such as Cif spray and Domestos toilet cleaner into videos on TikTok.
TikTok says its “Cleantok” hashtag has amassed some-84 billion views—more than any other on the platform.
and
https://archive.ph/xpzHF
The food industry pays ‘influencer’ dietitians to shape your eating habits
they were paid to post the videos by American Beverage, a trade and lobbying group representing Coca-Cola, PepsiCo and other companies.
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This has been going on for years.
It’s pocket change in the budget compared to linear or digital spend.