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Working for a relatively large corporation and having front line experience with unhappy customers, I have some suggestions.
Don't:
-Be rude or crass.
-Make sweeping generalities or exaggerations "I will never" "Everyone says that..."
-Ramble on.
-Make threats ("I'm going to tell everyone...").
Do:
-Send a typed letter (they get so few of them so it stands out).
-Address it to the CEO (he won't read it but the admin assistant of his will).
-Courteously explain why you were dissatisfied, what events happened, what you had hoped to have as an outcome.
-Express regret that you are losing the value of their product or service.
-Advise that although you are just one consumer, you want the company to know why they lost a loyal customer since if it was your business, you would want to know.
-Provide your name and address.
It is my opinion that email is too easy to ignore. A written signed letter makes a much bigger impact.
__________________
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Joe
See Porsche run. Run, Porsche, Run: `87 911 Carrera
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