You're correct that Spain outlawed billboards with text along highways in 1988. But most of the bulls didn't have 'Osborne' on them when I lived there in my youth ('71 to '76). The branding was strong enough that the image alone was enough.
My brother and I used to play in the Castillo Manzanares el Real. It was just a forlorn old castle ruin that no one cared about at that time. It didn't look anywhere near this good, trust me.
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Originally Posted by masraum
Osborne Sherry. Billboards with text are not permitted in Spain, at least, that's what I was told when I was there (and it's a fantastic rule/law). So to get around that, Osborne Sherry puts those bull silhouettes up quite a ways off of roads. They are enormouse. And that's the "ad"
I feel certain that I saw one where there was a bull on top of a hill, and then a matador silhouette on top of a neighboring hill. I thought I had a photo, but I can't find the scan of the photo, and I can't find an image online anywhere.
Another cool/unusual image from Spain are the giant barrels that are outside of some places.
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