I was not aware of the Stanley connection.
Had I known-
That could of saved my ass~!
Also interesting is the plum bob "stop" that etches the wood evidently. I'm wondering how that is calibrated. Unlike french cars Jeremy Clarkson could laugh at for hours, this tape measure seems pretty well thought out.
Now if I only had a 5.08x10.16 project in the works! 
Truth be told- the sentimental value is off the charts. I have literally cried twice over this damn tape measure, and still can't remember measuring a thing with it!