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A friend of a friend mine owns a number of McDonald's in Pennsylvania. I met him because my friend was a Steeplechase rider and trainer and trained his horses.
The last time we were all together the owner of the McD's was complaining that the brand was "stuck", at least in his words, with an outdated menu and no real way to break out of the mold. He rolled his eyes at McRibs and "salads", which he said was a complete retail disaster.
The only thing I have eaten at McD's in twenty years is breakfast, and that has been a bit.
The new menu, frankly, is less SB's and more Dunkin DN.
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1996 FJ80.
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