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Originally Posted by stevej37
^^^
I'm not surprised he said the salads were a disaster.....but seems the McRibs has a large following.
I had them once on the first release...they were ok.
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Oh, he still makes a lot of money...his concern was a growth path to an audience (me) that no longer really goes to McD's. His profit curve is less than he and the other owners would like. I'll be interested to see how this goes...first time I have heard of the new approach. I may call him this week.
I have known the owner since college and he is soon to retire at 75. He was very helpful in my understanding of retail fast food restaurants that was in my thesis in college.
They track molecules.