Quote:
Originally Posted by stevej37
Yeah, it's hard for me to understand how McD's does so well compared to the others..
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McDonalds, more than any other fast food joint, as nailed down CONSISTENCY. You can walk into any McDs anywhere, and the Big Mac tastes EXACTLY how you expect it to taste, and how it's tasted for 40 years. It's a safe bet that you can go to any town, and if you need something to eat, you know what it's gonna be if you go to McDs.