As discussed before, Tennessee's frosh QB got an $8M NIL deal before he played a down at Tennessee. Played so little last this past season that he was eligible to redshirt.
Article discusses how the deal had negative impact on Tennessee players.
https://offthehooksports.com/2023/12/12/why-the-tennessees-deal-with-qb-nico-iamaleava-deal-no-longer-so-great-for-the-vols/
As one James Bond theme song says, "This is the end, hold your breath and count to ten". I don't see how this can continue and for how much longer it can at this pace.