[masraum]

cont.

As AI becomes ubiquitous, these kinds of scams put our ability to trust even our closest family members at stake. Thankfully, the US government is attempting to get a hold on the deceptive ways AI can be used. Supreme Court Justice Neil Gorsuch in February highlighted the limitations of legal protections that safeguard social networks from lawsuits when it comes to content generated by AI, meaning websites are largely shielded from liability for what third parties post. And Vice President Kamala Harris in May told CEOs of leading tech companies that they had a "moral" responsibility to protect society from the dangers of AI. Similarly, the FTC told companies in February: "You need to know about the reasonably foreseeable risks and impact of your AI product before putting it on the market."

Ally Armeson, the executive program director of Cybercrime Support Network, a nonprofit organization dedicated to helping businesses and people combat cybercrime, agreed that some regulation was needed. "Generative AI is evolving very quickly," she told me. "Like any technology, generative AI can be misused or exploited for harmful purposes, so certainly regulation will be necessary as these generative-AI tools continue to develop."

But while there are a number of AI cybersecurity solutions being rolled out, Armeson believes that at this point, the best anyone can do is keep their wits about them and keep the conversations going: "Until all consumers have access to these security solutions, the responsibility is on us as individuals to understand the new cyberthreat landscape and protect ourselves."