[Racerbvd]

One Of Boating’s Most Iconic Photos
In a best ever PR stunt, a mild-mannered Bostonian sat stoically in the stern of a small boat that was being cut in half with a lumberjack saw while Life Magazine’s photographers captured the unreal scene. The headline for Life’s May 1961 followup article read: “A Man in a Pickle, Unthinkable…Is Not Only Safe But Unsinkable.”
Back in 1958, Dick Fisher had the brilliant idea of melding two space-aged materials; fiberglass and expanding polyurethane foam. Fisher clamped an innovative and stable 13-foot fiberglass triple-vee hull and deck together. Then, leaving a hole at the bow to pour in the volatile foam brew, and others for gasses and expanding foam to escape, the concoction filled all the voids to create incredible strength - and literal unsinkability.
Evinrude Capped Off The Stunt Fisher then fired up his Evinrude and circled the sawed off stern of his boat around Life’s slack jawed photographers. Of course, he selected an Evinrude. You wouldn’t want to blow the entire stunt with an outboard that wouldn’t start. Sales of Fisher’s “Boston Whaler” skyrocketed, and an “Unsinkable Legend” was born. And, of course, Evinrude continued thriving quite nicely as well.