[Noah930]

One interesting thing my son and I noted about ****: it's not always just knock-off stuff (like we would have expected). Our example: I've been a lifelong Lego fan. And I'm of the age where I watched the Transformers cartoon when I grew up. So of course I was a fan of the Optimus Prime Lego set when it was released. But I'm not paying $180 for a toy for myself.

You can go on AliExpress and buy a knock-off Optimus Prime (or any other "Lego" set) for about 1/3 the price of the Lego one. It's essentially the same set, though sometimes the quality control of the plastic parts isn't as good as Lego's; however, on paper they're the same.

So for Christmas, my son bought me the **** version of Optimus Prime. While the toy looks the same (albeit on a smaller scale), is a totally different build. The basic truck-into-robot concept is similar, and the size of the bricks is interchangeable with Legos, but how the bricks come together for the build is totally different. Maybe my son and I just geeked out over it, but we noted how **** went to a lot of trouble to make a Lego-type toy without copying Lego (which would have been the easy way to have done it for ****).