I now have a logo and a product launch...
It's a $50 shipped kit with enough specialty items to properly clean the optics of 2 smaller scopes or one big scope. Proper soap, water, wipes, gloves, and a link to a video showing exactly how to use each item in the kit.
Most people are scared to death of cleaning their optics, and then they go and use cotton balls and Dawn soap because getting the right stuff is too complex and too expensive.