Quote:
Originally Posted by Shaun @ Tru6
To me, a prestige brand has to earn its place over time.
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I mostly agree with this in principal, but if a newly launched car brand is done correctly, it can definitely be perceived as having prestige. Lamborghini, McLaren (the F1 road car,) Koenigsegg were born prestigious, IMHO.
Tesla? Not hardly. Ubiquitous? Sure.