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July 12, 2024
Jaguar To Kill Five Low-Profit Models This Year, Only F-Pace Temporarily Survives/
https://www.carscoops.com/2024/07/jaguar-to-kill-five-low-profit-models-this-year-only-f-pace-temporarily-survives/

The XE sedan, XF sedan and wagon, F-Type sports car, E-Pace SUV and even the I-Pace electric crossover are all getting the bullet as Jaguar clears the decks in preparation for the introduction of a new generation of all-electric cars and SUVs, Auto News reports.

Ironically, reducing its range from six vehicles to just one could actually improve the automaker’s profit margins. JLR CEO Adrian Mardell described the death-row cars as delivering “close to zero profitability.”